Linkedin Ads Tutorial

05:11   Tutorials

 

LinkedIn advertising is a powerful tool for marketing any product, service or brand to small businesses and business professionals. LinkedIn Ads is the official name of the business network's advertising product, which is a self-service tool allowing anyone to create and place an ad on the network's website at linkedin.com.
One reason this form of marketing is fairly powerful is because LinkedIn advertising allows marketers to target their messages to particular business audiences on the network, such as people with a specific job title or job function, or those who live in a certain geographic region. Ads can also be targeted based on company name or size and demographic factors such as age and gender.
Since LinkedIn had 175 million members as of the fall of 2012, most of whom have provided detailed job title and work histories to the network, the potential for highly targeted marketing is strong.
To get started, you'll need to decide whether to use your personal account or create a business version. See the next page for advice on which to choose.

Complete Tutorials:-